Approach
Design is not a linear process. Successful innovation requires feedback and iteration between design and analysis; specialist thought and active collaboration. We have designed our practice from first principles to take advantage of evolving computer-driven design technologies, not only to expand the potential for design expression, but also to streamline the design and construction process.We begin with a deep analysis of the specific conditions particular to each project. We identify and question existing constraints and turn those that are valid into generative design opportunities in the search for new spatial potentials that better answer a brief. From the outset we combine the use of three dimensional digital and physical modelling to generate and evaluate our ideas with clients and consultants. Early working concepts are developed into more rigorous models where multiple information sources such as site and brief constraints, environmental and material performance data, and construction requirements are linked in an intelligent and responsive way.
We aim to produce the exceptional within ordinary means and to this end believe that construction should more closely resemble contemporary manufacturing processes where functionality, performance and aesthetics are fully coordinated. This does not require a sophisticated technology transfer from other industries, but only a rethinking of how architects work to ensure better integration between all design disciplines and the construction industry. We aim to replace two dimensional drawings with Integrated Information Models so that a project can be fully evaluated before reaching site and our experience proves that this can enhance quality and produce significant efficiencies for a project and our clients.