Work - Projects - MTV Playground
-
- MTV Playground
- Date: 2009-01-30
- Location: Italy
- Type: Public Pavilion
- Client: MTV
- Branding: NEON
- Team: Alan Dempsey,Paul Loh,
- Status: Invited Competition
- Budget: £100K
MTV playground will disseminate some of the world’s best new creative work to a wide audience in locations across Europe. The challenge was how to make this exhibition stand out and create coherence and meaning among many different sources of work in a time when anybody can project themselves globally from their bedrooms.
Our proposal turns the structure into an instrument instead of just a gallery. In addition to sharing their work online, creative artists around the world will share a common platform and medium through the pavilion which will consist of digital light and sound effects controlled through a musical interface called a Tenorion.
The structure consists of ten stretched metallic fabric cone shaped canopies inspired by brass instruments, which contain speakers and are dramatically lit. The perimeter is defined by thousands of electroluminescent wires that light up in response to user input through the Tenorion instruments. The structure is designed to be quickly transported and assembled in new locations. It will open at the Venice Art Biennale in 2009.RELATED LINKS: